guyhelpYou've done all the work, you're sitting there in front of your computer in your pajamas waiting for the phone to ring. Now what? Now you need to start marketing. How do you land those clients? First, consider the old marketing adage ''AIDA'' which stands for Attention - Interest - Desire - Action. You need to guide the prospect through each of these mental states before they'll take that "action" and sign your contract. You're providing a service - but even more important, you're providing a benefit to your prospective client that they need. In all of your marketing, whether it's your website, your flyer, your business card, keep this phrase in your memory banks: "What's In It For Me?" or WIIFM.What can you provide that prospective client that they will find beneficial? An example would be cost savings as you only bill for "time on task" or you lower that clients overhead because they don't have to provide you with vacation pay.

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VirtuAllin owner, Cheryl Allin offers a wide array of services such as website design, graphic design and many more. 

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