As a real estate professional, you already know that close to 95% of internet empowered consumers start their home search online. This means that it’s vital that you have a fantastic website with tons of amazing content and the lead generation tools to land those hot new prospects.

So - tell the truth - Just how much have you invested in - The Most Vital Tool - to your real estate business? How much time have you invested to add relevant content to your website? Does your website look just like thousands of other real estate websites?

If it does, you’re making a critical mistake that could cost you thousands and thousands of dollars in lost business.

…That was the title of a book I purchased recently off of Amazon. As many of you know, business has grown at times beyond my capacity to keep up. Hiring Keely back in February has helped a great deal, but things still become bumpy once and awhile what with 30 clients, a new mortgage, a teenager, a husband with a very fragile case of Type 1 diabetes and two wee ones to manage.

This is a response I posted to the Real Talk listserve - thought I’d post it here as well…

Reciprocal linking isn’t quite the panacea it once was, but there is a reason. Google’s Oct 2005 algo change adopted a
means of checking those recip links and analyzing the sites you’re linking to - they analize that link partners links and so on and - if your link partner links to less than relevant sites, then the impact of their link to you is lessened.

In other words, you have to take extra time to actually check out the sites that you’re ‘recommending’ with your link exchanges to make certain that they’re actually a quality site.

Desktop Publishing

First of all what the heck is it?

It’s when you use a computer to create documents for printing. So, real estate flyers, newspaper ads, manuals and more are often designed by desktop publishers.

What’s the difference between using a virtual assistant desktop publisher and creating your own designs with Publisher or similar program? Often, your real estate virtual assistant has the skills and experience to produce much more effective results. Your specialty is real estate, while the real estate virtual assistant has honed his/her skills over several years and has learned what works and what doesn’t.

SEO - The Good, the Bad & the Ugly

Inspired by a recent article blogged out by Mike Davidson we felt compelled to try and enlighten as many as you as we possible can by giving you some handy dandy tips on the wonders of SEO (search engine optimization) and how to get right to the tip of the top of Google ranking wonders.

………….Of course that’s why you pay us the big bucks right?

Well….yes you are right, but we wanted to let you know in a little more detail what can get you a #1 ranking and what will get you a ranking on page 4098 (that’s a lot of hitting the *next* link on the bottom of the Google search page…..