Comments for Keep One Step Ahead of your Competitors at http://www.virtuallin.com , comment 1 to 1 out of 1 comments http://www.virtuallin.com Tue, 07 Sep 2010 07:34:54 +0100 FeedCreator 1.7.3 http://www.virtuallin.com/blog/keep-one-step-ahead-of-your-competitors#comment-30 Cheryl bonjour... It's a valuable post that up until now, has received no comments. Why is that? In my view, a blog is not the place to market any sort of product or service. I think that most people who are looking for a long term, reliable, income from their blogging efforts put the cart before the horse. In order to take advantage of the power of "word of mouth" marketing that can be harnessed by using a growing number of Social Media networks (Digg, Social Median, Twitter etc.), one has to make a paradigm shift in marketing approach... i.e. let's think about the horse for a moment. Simply put, you should take a scientific approach to the "marketing" of Cheryl in social networks - not Cheryl's products or service. Put it like this. 1. You and I meet at a cocktail party given by a mutual friend. We hit it off. 2. You invite me over to your place where I meet a lot of your friends. I find that you, your friends and I have a lot of things in common. 3. I like your place. I like your friends. I like you. I have a good time. I become a frequent visitor. 4. When you ask my opinion about your latest "gadget", "experience", "photo", I feel good... I like it when you ask my opinion, makes me feel valued. 5. Actually I'd like "a one of those" for myself - where can I get one Cheryl? :-) 1. and 2. are bought about by taking a scientific approach to Social Media Marketing and syndicating your blog across the Social Networks. (Most of the comments and Google Friends Connect you see on my blog have come about as the result of syndication: http://francofiles.org) 3. Is your blog or forum, the place where you network socially. It is your front door, with a huge "welcome" mat. It is NOT the place where you drive people away with a display your goods. 4. Is just one example of you being sociable, your networking. You might even invite me to write a review on that gadget, or whatever, for your blog. 5. If you don't know what 5. is, I've wasted my time. Most people do not like being [u]sold[/u] to, but then, most people want to [u]buy[/u] at some time. By taking that approach, all the theories about tags, duplicate penalty, SEO, keywords etc. normally associated with web sites and marketing, becomes irrelevant, let your competitors worry about that... it's just greasing the axle on your cart. By harnessing the power of social acceptance through a scientific approach, YOU become the centre of attention. YOU develop the buzz. YOU lead the horse, Google will follow YOU... pulling the cart behind. Sales just happen :cool: Regards, Kevin twitter @kaphoen - Kevin Phoenix Mon, 15 Jun 2009 14:23:26 +0100