As a small business professional, it can be frustrating trying to decide where your time would be best spent. Time is money, as they say and while the latest gadget or innovation may make marketing easier, it can also make things more time consuming. Today, your current and potential clients often expect a 24/7 social media presence, and business professionals like you want to take advantage of every available opportunity to spread the word about your product or service.
While social media and networking on sites like Facebook and Twitter have opened a whole new world of marketing opportunities, these new innovations can often make you feel pressured to always be online and communicating. That isn't necessarily the most effective way to drive your business as it is so easy to lose sight of your long-term goals.